This Project will be of great pride to the Nation as it will add 300 MW
Power annually, Portable, Clean Power & Emergency Backup.
Introduction
-
Indian Economy is
growing by more than 9% each year & hopefully, it will grow at same rate
in future too.
-
At the same time more & more electrical appliances &
gadgets like: - A.C, Computers, washing machine & microwave etc., are
adding to each household & commercial establishments..
These both factors are putting tremendous pressure on ELECTRICAL POWER
GENERATION Resources.
The demand for electricity in the country has
gone far away than ever thought or planned. As we have witnessed sever
power shortages for the last 20 years, in coming years too, there seems to
be no let off from routine load shedding & Power cuts.
This means generator & stand by power backups has become mandatory &
necessity for smooth running of day-to-day activities.
Today’s Ideal Power Backup:-
People of today’s vibrant & growing economy needs. |
| |
| a) |
Un-interrupted power
supply to absorb power cuts of any duration. |
| b) |
Fully Automatic
equipment working like inverter. |
| c) |
Silent power source. |
| d) |
Low equipment cost or low
initial investment. |
| e) |
Electricity must be
produced at most competitive rates. |
| f) |
Power generating
equipment or the product must have longer life span. |
| g) |
Power equipment having
hassle free & low cost maintenance. (Specially No heavy periodical
investments, as we all see in case of inverters, cost of replacing
batteries every alternate years). |
| h) |
Power generating
equipment must be Non-Polluting (Unlike Diesel & Kerosene Generators). |
| i) |
Generating equipment must
be handy & portable capable of moving equipment to any power hungry
site. |
|
| |
PARAM Gen-set project is designed to meet all above specific needs of
consumers.
-
Estimated market potential for Param generators stand at 5 Lacs Units
per annum.
-
Estimated annual market growth - 25%.
-
Estimated Market
potential in rupee terms worth Rs.2000 Crores per annum.
|
Brief Project Report on
Param Fully Auto Portable Generator from
750 Watts to 7 KiloWatt:- |
Installed production capacity |
- |
1 lakh Units Per Annum. |
Total Plant Cost |
- |
25 Crore. |
Working Capital |
- |
30 Crore. |
Total Project Cost |
- |
55 Crore. |
Special Marketing Budget for Ist Year
(@1 Crore per month) |
- |
12 Crores |
| Govt. Approvals
|
: |
10 Lakhs |
Projected Product Cost (Various Models) |
- |
Rs.7990/- to Rs.89990/-. |
Sales Turnover |
- |
400 Crores. |
Considering |
|
|
(Average Unit Price as 40000/- ex-factory
( Less Taxes & Dealer Margin). |
|
|
Total Area required |
- |
700 sq.mtrs. |
Total Covered Area (Mfg Unit) |
- |
4000 m2 |
Power Required
Man Power required |
- |
250 KW. |
|
|
|
Helper & Semi Skilled |
- |
75 |
Supervisor, FORMEN & Skilled Workers |
- |
20 |
ENGINEERS & MANAGERS |
- |
10 |
Administrative Staff |
- |
10 |
(Incl. Incoming Stores) |
- |
10 |
Sales & Services
(Incl. FPS & Dispatch) |
- |
20 |
Purchase/IMPORT/EXPORT STAFF |
- |
05 |
Office Building |
- |
350 m2 |
Guest House& Canteen etc., |
- |
300 m2 |
| Min Assured Profit Margins |
- |
15% ~ 60 crores. |
|
| |
Plants successful operation at installed capacity for 1 year will pay back
whole project cost in a single year.
Plant Set up Time:- Within 6 months from the date of commencement of work.
Please Note : Investment figures mentioned are provisional, Actual figures
may vary+/- 20%.
Klockner gas technology is latest R & D
work by proffessionals of Research & Analysis Alternate Energy
Resources. Hence it is strongly recommended before going for bulk
productions, Entering party must obtain patent & legal rights so as
to safeguard his business interest and monopolized market potential.
DESIRED LOCATION
We suggest that the above plant be installed in the state of Uttarakhand
or Himachal Pradesh in order to avail the following fiscal incentives.
1. Excise holiday for 10 Years.
2. Income Tax holiday for 5 Years. & thereafter 30% rebate for next 5
Years.
3. 15% Capital investment subsidy subject to a maximum limit of Rs. 30Lacs
(This amount would cover all PP expanses of initial setting up of plant).
|
| Manufacturing facilities consists of:- |
| |
a) |
Modern Sheet Metal
Fabrication shop- consists mainly of Press Shop. |
b) |
Gassifire manufacturing
shop (with conveyor line). |
c) |
Coil winding shop |
d) |
Electronic Assembly shop. |
e) |
Automatic Electrostatic
Paint shop (Gas fired/Solar heating for paint baking). |
f) |
Soundproof Box Assy.
Lines (with 3 Nos. of conveyor lines). |
g) |
Generator Assembly lines
(with 4 Conveyor lines). |
h) |
Packing shop. |
i) |
Other infrastructure
includes. |
j) |
Mechanized material
handling like electric hoists & forklifts. |
k) |
Raw Material stores with
MS cases Bins, plastic bins pallets & hand pallets for handling &
Storage. |
l) |
Finished good stores with
a storage capacity up to 10000 Units. |
m) |
Stand by Generator set
250 K. watts. |
n) |
Air compressor for
running all assy. Tool sets. |
o) |
Scrap shed and disposal
system. |
p) |
Tool Room shop for plant
machinery/Dies maintenance. |
q) |
SPMS, Tools, Dies,
FIXTURES etc., |
r) |
Inspection/QC shop with
special TEST BENCHES, Inspection equipments. |
s) |
Tool crib & spare parts
store. |
t) |
Security & surveillance
equipments. |
u) |
Furniture – fixtures &
computers |
|
| |
A REAL ALTERNATE POWER SOURCE
Advantages
of New Technology
(For Running A.C. & other higher Power Needs)
|

AGF 2800-Wihtout Canopy |

AGF 2000- Without Canopy |
|
| |
PARAM Gen-sets will satisfy all Types of users for their Power Needs.
These power machine absorbs all plus points of conventional Inverters,
generators & newer invented Gas Technology.
Let us know more about this unique power device: -
-
Basically PARAM is a Generator, Generates
electricity. So power back up is for any long duration.
-
Gen-set ON/OFF is Automatic, Generator
behaves as Inverter. Also you have a choice, you may set the gen-set on
Auto, Remote or manual mode.
-
PARAM Generators are Noiseless.
-
Per Unit cost of Electricity is LOWEST,
when compared to other Petrol/Kerosene Gen-sets, specially while running
on Piped Natural Gas, Bio-Gas etc.,
-
PARAM Generators based on latest low
pressure klockner Gas Technology & Hence are very fuel efficient and at
the
same time, they make use of cheaper Gaseous fuels, such as PNG, Bio-Gas,
LPG etc.
-
Zero
Pollution:- These Devices emits NO
POLLUTION as compared to other Petrol/Kerosene & Diesel Generators
having very high Pollution level & becomes unbearable. Specially when
running at congested places.
-
No need to Top up Petrol / Kerosene, Diesel
on every regular intervals. It is best to use Piped Natural Gas (PNG),
Farm House having Bio-Gas Plant, other wise you can connect to piped
LPG, or LPG Cylinder. A 19 kg LPG cylinder Runs 1500 VA Generator for 40
Hrs continuously.
-
One Time Investment:- Only one time
equipment cost is involved, No Hidden running & recurring expenses. Fuel
expenses are little when compared to inverters. Where you will continue
to receive inflated electric bills round the year , whether you use the
inverter or not. Whereas in case of PARAM generators. IF YOU DO NOT NEED
POWER BACK UP, SAY FOR 1 YEAR, Fuel expenses are zero, as you have not
used the equipment.
-
Very Little Maintenance:- PARAM
Generators making use of clean fuels, hence routine maintenance cost is
very low compared to other Gen-sets. Inverter users end up paying
Rs.7000/- to Rs.60,000/- for replacement of batteries besides other
maintenance expenses.
-
Portability: - Equipments are light
weight & Portable are best suitable for mobile application field jobs,
hills etc.,
-
PARAM GENSETS ARE LONG LIVED:- Service life of these equipments are very high when compared to
Inverters.
PARAM Generators easily serves with life period between 15 to 20 years.
-
COST COMPETATIVENESS:- Initial equipment cost is also low when
compared to all Market available Power Packs
|
| |
|
PARAM Generators
With Electrical Output: 7 KVA: Suitable for
Medium Business established
(Also to run A.C etc.) |
Gas Fuel Based |
Diesel Genset |
Petrol Genset |
Kerosene Genset |
Inverters ( with 8 batteries) |
0.9 Lakh only. |
1,75 Lakh |
1,70 Lakh |
Not Available |
Above 1 lakh |
|
| |
Application & Market Scope
Application & scope of PARAM Gen-sets are
everywhere & numerous.
-
House Hold & Domestic use during Power cuts
& failures.
-
Markets, shops, all type of small & medium
business establishments / for small factories for running light machine
loads.
-
Field & Mobile applications, Hilly
Terrains, Tourist camps etc.
-
Institutional sale like banks, railways,
school-colleges, Govt. offices.
-
Military & Defense forces, for use in
Borders & remote areas, BSF etc.
-
ATMS, mobile communication Towers other
related I.T & Computer applications.
-
Best for Tent house people for Barats/Marriages,
since diesel set is Bulky & Noisy.
Major Constituents of PARAM Gen-sets..
* Apart from Automatic Generators, company will also provide conventional
manual rope start kerosene/petrol/gas run generators & water pump sets at
much lower costs, compared to present players.
Marketing Notes: - Automatic Generator having a very wide customer
base as it is required at every house hold, Commercial establishments,
Markets, Jewelry, Shops, Banks, Govt., Semi-govt., Defense services, ATMS,
Mobile Tower, Educational institutes and so many.
Budget for Sales Promotion: - Ist year
12 crores ( @1 crore per month). IInd year of production and onwards 5% of
monthly sales turnover should be spent on sales promotion.
Basically Marketing of this product means
educating every potentially customer about :-
-
Power Storage Type Devices like Inverters
are just an eyewash.
-
Inverter bears a very high Hidden recurring
expenses on account of batteries.
-
Invertors user pay inflated electricity
bill specially if they are installing invertors with multiple batteries.
-
Battery consumption is increasing at very
alarming rate due to inverter use. Which has fueled to dangerous
LED (PB)
pollution
-
It is Profitable to go in for Gas fuel
based silent PARAM Portable Generator for power needs. As electricity
produced is at most economical rates and also users are fully protected
from longer power cuts.
| a. |
To popularize this new concept in portable power generation. We
suggest aggressive marketing for period of 1 year. |
| b. |
Minimum fund for marketing support should be around 1 crore P.M. |
| c. |
50% of this fund to be spent on T.V. channel advertisement & Print
media. |
| d. |
Balance 50% to be spent on massive road shows in all cities and area
wise localized Trade fairs. |
| e. |
For cost effective Demo marketing. It is hereby suggested that
total potential areas of country be divided into 4 to 5 zones.
Each zone to have Mobile Van with Products & Publicity
material.
Companies marketing teams plus Distributors should program
LIVE DEMO marketing through Mobile Van in cities of that Area.
Same Mobile Van should participate in local fairs / shows &
exhibitions. |
-
Product will be sold through distributor
network. One distributor will be appointed for each potential marketing
zone/District.
-
Distributor will perform following
functions:-
a) Stocks Holding- for all company Products and spares.
b) Promotional activities including road demo etc.
c) After sales back up & warranty services
d) Each distributor will maintain team of 2 nos. of company trained
service technician for after sales.
-
Distributors will have multiple number of sales counter under him like
show rooms selling consumer House hold goods such as TV, refrigerators,
washing machines, microwave ovens, generators, Inverters, Electrical
appliances like geysers, coolers, A.C etc., are the potential sales
counters
CURRENT STATUS OF POWER PRODUCTS
EXISTING POWER PRODUCTS IN INDIAN MARKET CAN BE CLASSIFIED INTO TWO
CATEGORIES
A. INVERTER USERS B. GENERATOR USERS
|
| A) |
INVERTER USERS - Every Urban Indian House Hold
is already having an Inventor
Backup or he wants to have Inverter. |
| |
|
| i) |
70% users have installed
a 500/600 VA Invertors for mainly lights, Fans & TV. |
| ii) |
20% users have installed
Invertors of Capacity up to 2000 VA (2 KVA). Their electric needs are
not only light & fans, they are running refrigerators, Desert Coolers,
Microwave Oven, Water Pump, washing machines, in fact they want to
light up whole house. |
| iii) |
10% users have
installed or willing to install Invertors Rating – 6 KVA, Besides
their regular load they Main Aim is to Run at least one A.C. |
|
| |
|
|
Users under this category are using various types of Generators:-
20% Generator users use Petrol/Kerosene run
Generators ranging from 500 VA to 2.5 KVA Popular Brands are HONDA,
YAMAHA, Greaves Imported Chinese Generator.
-
80% users under this category are using
Diesel Generators of 3 KVA to 7.5 KVA Branded Kirlosker make or at least
200 brands of local assembled Generators.
CURRENT SALE FIGURES Of POWER PRODUCTS
|
Type of Product |
Unit Sales Annually |
Market Size annually
(Rs. in Crores) |
Remaeks |
|
Invertor Sales
500 VA to 7 KVA |
12 Lakh Units |
Rs. 1500 Crores |
25% growth potential per annum |
|
Portable Generators
500 VA to 2500 VA
(Petrol/Kerosene) |
1
Lakh Units |
|
Combined market sale of last 5 years, ther is NIL growth in this
segment |
|
Samll Desel Generators
3
KVA to 7.5 KVA
Branded/Non-Branded
Silent Generator |
75000 Units |
Rs. 1100 Crores |
30% robust growth potential per year |
|
Nosiy Generator |
1,50,000 Units |
Rs. 350 Crores |
Market will remain static & maintain itself at this level upto 7
KVA |
|
Total Market size for all type of power equipments stands at Rs.
3300 Crore Annually with Projected Annual Growth rate of 25%. |
CURRENTLY NO SUITABLE POWER EQUIPMENT AVAILABLE
People are choosing between Bad & worse for
their power requirements.
Here is a analysis of Good & Bad for each
category.
|
| |
|
1) INVERTERS:- Inverters are
Noiseless, No Fuel require, No Starting & stopping of equipment required,
cost of Invertors are 10,000/- ( for 500 VA) to 1 Lakh ( for 7 KVA). At a
glance Inverters looks very lucrative, But most of the people DO NOT know
the Dark side of INVERTORS, But fact is, its electricity is most expensive
and Power equipment is Incomplete.
-
Limited Backup:- Inverter Stores
electricity, Not generates by itself. Inverter Production in India is
aggravating the Power crises rather than solving. There backup is
limited to 4 HRs (At Rated Load). It is unsuitable when ever longer
Break down Happens.
-
Battery Replacement:- After every 2
years Batteries has to be replaced. 500 VA Inverter needs 1 Battery,
1500 VA inverter needs 2 Batteries, 7 KVA inverter needs 8
batteries.
-
Single Battery cost ~7000/-. So replacement
Cost comes 7000/-, 14000/- & 56000/- for 7 KVA respectively.
-
Whether you use inverter or not, after its
installation its Batteries Continue to Draw some current (Even on Float
Charging) all the 24 Hrs.& 12 months a year.
|
|
Inflated Electric Bills
after installation of Invertors |
| |
| Type of Use |
500 VA |
1500 VA |
7 KVA |
|
Domestic Use Per
Unit
@ 2.5/- |
Rs.250
PM,
(Rs.3000 PA) |
500
PM
(Rs 6000 PA) |
Rs. 2000
PM
(Rs.24000 PA) |
|
Commercial Use Per
Unit
@ 6/- |
Rs. 600
P.M
Rs.7200 P.A |
Rs.1200
P.M
Rs.14,400PA |
Rs.4800PM
Rs.57600PA |
|
| |
-
Maintenance:- Batteries needs
regular care, needs distilled water to be added.
-
Bulky: - Imagine How bulky will
it be as compared to Petrol/Kerosene Generator for 7 KVA capacity with 8
batteries.
-
Poor Life:- Electronic
circuits/Transformers of ( short lived Devices) this equipment fail
frequently almost 75% cross check of Inverters end up their life within
5 years of sale.
-
Deficiencies in Services:- Due to
frequent faults in these equipments, people usually seen crying and
running after service Providers for repairs.
-
Going through all above, inverters are
suitable for small power requirement like lights, fan, with usage of
single Battery.
-
Looking into factor 2) and 3) above, for
running AC or heavy loads where using 6 or 8 batteries is UNECONOMICAL.
-
Again see Point No.3, Inverter running Proves very costly if you are
connecting Inverter with commercial connection.
Klockner gas technology is latest R & D
work by proffessionals of Research & Analysis Alternate Energy
Resources. Hence it is strongly recommended before going for bulk
productions, Entering party must obtain patent & legal rights so as
to safeguard his business interest and monopolized market potential.
By:
Gas Tech Electronic Products (P) Ltd.
28, Mohini Road, Dehradun-248001
Ph. 0135-2672540, (M) 9412052496
e-mail :
info@gastechproducts.com |
|